First Impressions of Microsoft's ISV Cloud Embed Program

ISV Cloud Embed Program | Binary Tree

"One of the problems we were having with the managed service application platform were limitations of data access and replication of solutions," said Justin Harris, manager of product architecture at Binary Tree. "We are taking full advantage of the ISV Cloud Embed program. We've recently launched several new cloud products built on Azure."


It's been four months since Microsoft launched its ISV Cloud Embed program as part of the One Commercial Partner (OCP) engagement vision to Build-With, Go-to-Market and Sell-With partners.

We caught up with a partner enrolled in the program, Binary Tree, to see how the program has been working since the July launch.

The ISV Cloud Embed program uses embeddable "building blocks." Participating ISVs get access to Dynamics and Azure services to accelerate application development and simplify data management and integration. To help partners extend market reach, ISV partners are encouraged to list solutions on

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