Binary Tree marketing ranked #18 out of 39,000

Microsoft Partner | Binary Tree

Analysis from Fifty Five and Five reveals top-ranked marketing by Microsoft partners

KENDALL PARK, N.J. – July 16, 2018 – Out of more than 39,000 Microsoft partners, Binary Tree ranked #18 in the Top 50 in Inbound Marketing Excellence list from digital marketing agency Fifty Five and Five. This is up from Binary Tree’s ranking of #21 in 2017 and #103 in 2016. Plus, the company’s blog rose to rank 3rd overall this year.

The annual report is now in its 4th year and is looked on by industry insiders as a barometer of marketing excellence in the channel. This year, Fifty Five and Five analyzed nearly 39,000 Microsoft partners across the globe, looking for the very best examples of websites, blogs, and social channels. The agency then graded each partner on a scale of 0 to 100 based on the partner’s digital marketing efforts and clear customer focus.

“Another year, another admirable performance from Binary Tree,” said Fifty Five and Five in this year’s report. “It moved up another three places into 18th. We have to praise the organization for its blog, which continues to be characterized by consistent posting, relevant stories and deep product and industry knowledge.”

 “We’re honored to have made it into the top 20 for the second year in a row,” said AmyKelly Petruzzella, senior director of global marketing at Binary Tree. “It’s validation that new ways of working in the digital age are imperative to advance digital marketing capabilities in order to evolve multi-channel touch strategies. Our primary focus is giving customers a great experience across all stages of their journey with us.”

To that end, Binary Tree maintains a carefully curated website of commercial insight, solutions, and client success stories. Its experts also blog often about trending topics in cloud computing, including migration, transformation and modernization.

This year’s report from Fifty Five and Five includes profiles of the best-performing partners, as well as interviews, insights, and case studies from industry experts, including:

  • A foreword from Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft
  • An interview with Mitchell Feldman, Chief Digital Officer at HPE Pointnext, on the ongoing challenge of great content marketing (and life after RedPixie)
  • Insights and key findings from the 39,000 partners analyzed


About Binary Tree

Binary Tree

Since 1993, Binary Tree has transformed more than 8,000 global clients and 42 million users, including 7.5 million users to Office 365. The company is a Microsoft Gold Partner and a globally preferred vendor for Office 365. Its headquarters are located outside of New York City with global offices in France, Germany, Singapore, Sweden and the U.K. Its award-winning software and services help companies modernize email, directories and applications by moving and integrating them to the Microsoft cloud. The company’s business-first approach helps plan, move and manage the transformation process from end to end so that clients can stay focused on their core businesses. Binary Tree’s experts deliver low-risk, successful IT transformations. Visit for more information.


About Fifty-Five and Five

Based in London, Fifty Five and Five is a digital marketing agency born out of the recognition that Microsoft Partners face a unique set of challenges when it comes to business-to-business marketing. Fifty Five and Five helps Microsoft Partners communicate more effectively, reach new audiences and drive leads.



AmyKelly Petruzzella, Senior Director, Global Marketing, Binary Tree



Chris Wright, Founder, Fifty Five and Five