Binary Tree strengthens its global footprint with new Asia Pacific managing director

KENDALL PARK, N.J. – May 3, 2017 – Binary Tree, a worldwide leader in the messaging migration and integration market of digital transformation, announces the appointment of Stefan af Bjur as managing director to accelerate the company’s growth in the Asia-Pacific region. Af Bjur’s appointment underscores the company’s focus on helping clients navigate the region’s unique business challenges and changing market landscape.

Af Bjur will manage all business development across the Asia-Pacific region and strengthen Binary Tree’s growing portfolio of enterprise clients. In this capacity, he will lead all personnel across the region and drive sales and strategic partnerships, including global system integrators such as Microsoft, HP, Fujitsu and Avanade.

“The Asia-Pacific region is one of the fastest-growing cloud markets and as we continue to scale our business, it makes sense for us to have a strong leadership presence overseeing that region,” said Binary Tree Chief Revenue Officer Ryan Niemann. “I am confident that Stefan’s extensive business development expertise and breadth of digital transformation knowledge will be an invaluable asset to clients and partners as we continue our rapid growth.”

Af Bjur previously served for six years as Binary Tree’s general manager of Europe, the Middle East and Africa. Under his leadership, af Bjur grew the region by 500 percent and significantly strengthened relationships with partners like Microsoft and HP. Client successes include HSBC, BASF and Danske Bank.

Prior to joining Binary Tree, af Bjur was part of Microsoft’s Customer Advocacy and Technology Management, where he helped Microsoft win competitive deals by educating and influencing customers, partners and sales resources around the world.

“I am thrilled by my appointment to managing director for the Asia-Pacific region and am eager to contribute to Binary Tree’s aggressive growth strategy,” said af Bjur. “Binary Tree is a clear global digital transformation leader in the field of enterprise email, applications and directory migrations and I’m proud to be part of such a well-respected company that strives for constant innovation and excellent service to clients.”


Binary Tree powers enterprise transformations. The company’s award-winning software and services help companies modernize email, directories and applications by moving and integrating them to the Microsoft cloud. Binary Tree mitigates the risk of downtime, delays and budget overruns that often come with complex transformation projects in large organizations. It understands enterprise migration requirements that go well beyond the needs of small companies. The company’s business-first approach helps plan, move and manage the transformation process from end to end so clients stay focused on their core businesses. Binary Tree’s experts deliver low-risk, successful IT transformations.

Since 1993, the company has transformed more than 7,000 global clients and 40 million users, including 6 million users to Office 365. Binary Tree is a Microsoft Gold Partner and a globally preferred vendor for Office 365. Its headquarters are located outside of New York City with global offices in France, Germany, Singapore, Sweden and the U.K. Visit for more information.



AmyKelly Petruzzella
Global Marketing Director
Tel. (904)337-4969