Binary Tree earns No. 21 spot for marketing excellence

Analysis from Fifty Five and Five reveals top-ranked Microsoft Partners

KENDALL PARK, N.J. – July 11, 2017 – Out of more than 25,000 Microsoft Partners, Binary Tree ranked No. 21 on the Top 50 in Inbound Marketing Excellence list from digital marketing agency Fifty Five and Five.

Fifty Five and Five bases its Top 50 list on an in-depth analysis of the online work of more than 25,000 Microsoft Partners. The company grades each partner on a scale of 0 to 100 based on the partner’s digital marketing efforts.

The analysis took into account Binary Tree’s blog, website and social media activity to determine the top partners focusing on clients through a consistent inbound marketing strategy.

According to Fifty Five and Five, “Binary Tree has risen a massive 82 spaces in this year’s report. Such an impressive turnaround is largely due to its blog: consistent posting, relevant stories and deep product and industry knowledge make for a winning combination.”

Binary Tree’s success is an 82-percent increase from last year when the company ranked No. 103 overall.

“In the past few years, our clients started asking us to help plan and manage their digital transformations to Microsoft platforms in addition to the move itself,” said AmyKelly Petruzzella, global marketing director at Binary Tree. “To that end, we debuted a new brand identity that reflects our evolution, earlier this year. It’s reassuring to hear that our strategy to enhance our clients’ knowledge and engage them through blogs and social media are paying off. We’re committed to making a strategic impact helping enterprise clients throughout the transformation journey.”

More companies are focusing their efforts on inbound marketing to attract business-to-business customers and generate leads. Binary Tree maintains a prolific blog that discusses prevalent questions and issues in the cloud computing community, including migration, transformation and modernization.

This year, Fifty Five and Five’s Inbound Market Excellence report contains interviews, insights and case studies from industry experts, including the following:

  • A foreword from Gavriella Schuster, corporate vice president of global partner channels and programs at Microsoft
  • Interviews with Ray Meiring, CEO at Qorus, and Monica Savut, head of commercial research services at Econsultancy
  • Insightful statistics on the value of CX
  • A business-to-business customer experience improvement checklist

About Binary Tree

Since 1993, Binary Tree has transformed more than 7,000 global clients and 40 million users, including 6 million users to Office 365. The company is a Microsoft Gold Partner and a globally preferred vendor for Office 365. Its headquarters are located outside of New York City with global offices in France, Germany, Singapore, Sweden and the U.K. The company’s award-winning software and services help companies modernize email, directories and applications by moving and integrating them to the Microsoft cloud. Its business-first approach helps plan, move and manage the transformation process from end to end so clients stay focused on their core businesses. Binary Tree’s experts deliver low-risk, successful IT transformations. Visit for more information.

About Fifty Five and Five

Based in London, Fifty Five and Five is a digital marketing agency born out of the recognition that Microsoft Partners face a unique set of challenges when it comes to business-to-business marketing. Fifty Five and Five helps Microsoft Partners communicate more effectively, reach new audiences and drive leads.

Chris Wright, Founder, Fifty Five and Five

0203 805 7791