As Senior Director Global Marketing, AmyKelly Petruzzella is responsible for Binary Tree’s creative direction and leads the development and execution of the company’s global marketing strategy. Brand identity and martech-savviness is a combined passion of hers delivering significant value in driving client experience excellence.
In her role, AmyKelly oversees the global management of Binary Tree’s integrated, agile, strategic and tactical go-to-market plans by linking the innovations of the company’s solutions to the client-focused operations of the business to build the Binary Tree global brand, creating awareness, demand and advocacy, and helping enterprise clients succeed in their digital transformation journeys.
AmyKelly brings more than two decades of sales and marketing experience and a legacy of success in developing marketing systems and strategies from intelligence to design to delivery. Turning insights into action across campaigns and digital experiences to best engage and influence buyers across discovery, sales and loyalty is the hallmark of AmyKelly’s success. She is a branding champion, modern marketing evangelist, and advocate for women in business and technology.
Since joining Binary Tree in 2015, she has held various marketing leadership roles. Most recently AmyKelly was key in Binary Tree’s brand evolution and in ranking for a second year in a row for Top 50 Microsoft Partners in Marketing Excellence 2018 out of more than 39,000 organizations in the Microsoft Partner Network community.
AmyKelly has a Bachelor of Arts in Business Administration with a concentration in Marketing and Economics from Ramapo College of New Jersey.