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Thoughts on Case Studies and How They Are Used to Evaluate Migration Solutions

By Rennie Filler, Online Marketing & Social Media Manager

Case studies are powerful tools. They are one of the most effective ways for Binary Tree and our Partners to share our customer migration experiences, as well as our capabilities as we continue to grow as a leading provider of enterprise messaging and application migration software.

From the beginning, case studies have consistently helped us to explain to potential customers why someone selects Binary Tree software to ensure that their migration project is a success. Our case studies also help to provide a platform that allows us to detail the benefits of our software in a real-life situation that potential customers can easily relate to. It’s our goal to make sure that we’re consistently providing our customers with the knowledge and tools they need to fully educate, enable, and empower themselves, their project teams, and their executives – and we’ve found that customer case studies are a key piece in ensuring that we achieve this goal.

Sure, we offer tons of marketing collateral, brochures, videos, and slide decks on our website that detail, demonstrate, and highlight all of our migration software and solutions, but we understand that there’s nothing like hearing what it’s really all about from a peer or someone at a similar organization with a related project.

I can’t remember the last time I purchased something online without meticulously reading almost every customer product review before making my final purchasing decision. By reading the customer reviews, my goal is to understand the buyers’ need, their selection process criteria, and ultimately their experience and overall feeling towards the product once they got it home and used it. It’s important for me to know from a customer’s point-of-view the kind of experience they had from beginning to end before making my final decision. So, just like an online product review, Binary Tree’s goal is to showcase our customer’s point-of-view and their personal experience working with our Partners and using our software.

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Posted on 6/30/2011 9:30:00 AM | with 0 comments