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Thriving, Not Just Surviving, in a Virtual World

By Robert Phillips, Senior Architect

Binary Tree, by today’s standards, is a “virtual” company. Sure, we have a corporate headquarters in Newark, NJ, but not many employees consider it their “office”. Our brainpower is spread around the world and is definitely one reason we’re so successful. We can pull quality talent from every city in America (actually …across the globe) all the while working together as a tight-knit company. So, how do we do this and stay competitive? Well, it takes every available means of communication from mobile phones, audio conference lines, instant messaging, screen sharing applications, and employees that you can trust. It works for Binary Tree and it’s also very effective as far as keeping overhead at a minimum and doing our part to help the environment. Most importantly, however, it’s helped us to better understand how to train and communicate with our partners more efficiently while enabling and empowering them.

Early this past spring, I was asked to evaluate and improve Binary Tree’s Training and Enablement Program. My first thought was, “how do we mentor and train our own consultants?” I had a good idea as to why our training and enablement program wasn’t successful in the past, but I wanted to hear it first hand from our partners and employees. So, I conducted a few weeks of online interviews and received my validation. Our training, while very encompassing and superior, was not getting enough interest from the people it was created for – the Binary Tree Partner Community. “Why was that?”, I wondered. The problem, it seemed, is summarized in a few simple statements from our partners:

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Posted on 19/01/2011 11:17:07 | with 0 comments