BinaryTree

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Building a Partner Channel for Growth
Posted by Walter Monasterio
Microsoft Corporate & Regional SI Alliance Manager


A partner channel business model is a great way for technology companies to expand their addressable market. More inroads to customers will mean more business opportunities, plain and simple. In return, the partners are allowed to re-package and re-sell the solution for profit or receive a fee for distribution. So there it is in a nutshell, Partner Channel 101.


Partner Program

As a channel manager at Binary Tree, there's one question I always hear; “what is it that helps build a good partnership?" The obvious answer, of
course, is shared customer leads and mutual business opportunities, but I don’t think that's the complete story. In my humble opinion, the customers will vote with their budgets for the most effective partnerships. It's our job to meet a customer’s business needs. If we can bring more “full-featured” solutions to the table through a partnership that leverages the unique value of each organization, then it’s a win-win-win.

When customers come
to Binary Tree looking for help to re-platform their messaging system to Exchange, or to migrate their legacy business applications to SharePoint, it is a huge, potentially career altering decision. It usually involves large budgets, some tolerance for risk, and the real willingness to look for business value beyond “if it isn’t broken don’t fix it”. At Binary Tree, we’re successful when we work with our partners to minimize the perceived risk in taking the journey to the Microsoft platform.

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Posted on 4/7/2011 9:00:00 AM | with 0 comments


Binary Tree's Dedication to Partner and Customer Support
by Traci Blowers, Director of Alliances
 
There’s just something about the power of the underdog. Since childhood, I always liked being “different”, and related to the unknown little guy up against the crowd favorite. Whether it was hearing my favorite childhood Bible story of how Goliath the Giant was brought down by David’s slingshot, or watching the US Hockey Team prevail during the “Miracle on Ice” at the 1980 Olympics, the ability of the little guy to come out on top has always mesmerized me. Looking back, the thing that thrilled and captivated me was how an underdog - up against seemingly invincible opponents - just might somehow manage to blend knowledge, skill, and even luck, to win.  
 
Underdogs have to be flexible and nimble – and they can never give up. I always bet on the underdog.
 
It should come as no surprise that I’ve relished the market position of underdog while building the Binary Tree Partner Channel. From where I sit, it’s been a fantastic ride watching Binary Tree go toe-to-toe against Goliath-like competitors, and find abundant opportunities, not only in project success, but in partnership within the Microsoft Partner Channel. One of the best things about my job as Director of Alliances is the opportunity to change people’s minds about what value Binary Tree can bring to a project, a practice, or a market. I spend all day, everyday, helping our partners worldwide leverage the power of Binary Tree’s people, processes, and technologies to address complex challenges. 

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Posted on 3/2/2011 9:06:05 AM | with 0 comments