Posted by Pete Caldecourt, Director of Technology Assistance
Over the years, here at Binary Tree, we’ve learned many things. Most importantly, we’ve learned that in order to be successful and grow globally, we need to continue to develop and deliver leading email migration and application migration software products to our partners and customers. The software products that we develop and sell are essential to our growth and evolution as a key player in the migration marketplace. But, our success and growth aren’t just about the products we sell; it’s also about providing our partners and customers with an incomparable and exceptional customer support experience to help ensure that they have positive experiences with our products and their projects are ultimately successful.
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With this philosophy in mind and as we continue expanding globally, it became essential for us to expand our Technical Services and Customer Support efforts into what we now call Binary Tree’s Technical Assistance Group, or “TAG Team”. The TAG Team excels greatly at many things, but one thing is most important – ensuring that our partners and customers have the best and most successful migration experiences possible from beginning to end.
So what is TAG? Here are some highlights …
Imagine a group of technical experts assigned specifically to your migration project who will assist you not only after you purchase the migration software, but will also be by your side during the evaluation phase of your project. Binary Tree’s TAG Team is available to ensure that our customers have the product knowledge needed to build business and buying cases internally, and to ultimately make an informed decision.
If requested or needed, the Binary Tree TAG Team provides our customers with pilot environments to help them get familiar with the software and the process, and to also assist with the delivery and execution with full knowledge transfers from beginning to end.
Even when the TAG Team leaves a customer site, they’re still available to provide assistance to ensure that your project is a complete success. With 24x7x365 global customer support, our TAG Team is available and ready to assist you via email, online web form, phone, and through our website chat client. Customers also have premier access to Binary Tree’s Online Knowledge Databases where they’ll find technical and how-to articles for our software.
There’s just something about the power of the underdog. Since childhood, I always liked being “different”, and related to the unknown little guy up against the crowd favorite. Whether it was hearing my favorite childhood Bible story of how Goliath the Giant was brought down by David’s slingshot, or watching the US Hockey Team prevail during the “Miracle on Ice” at the 1980 Olympics, the ability of the little guy to come out on top has always mesmerized me. Looking back, the thing that thrilled and captivated me was how an underdog - up against seemingly invincible opponents - just might somehow manage to blend knowledge, skill, and even luck, to win.
Underdogs have to be flexible and nimble – and they can never give up. I always bet on the underdog.
It should come as no surprise that I’ve relished the market position of underdog while building the Binary Tree Partner Channel. From where I sit, it’s been a fantastic ride watching Binary Tree go toe-to-toe against Goliath-like competitors, and find abundant opportunities, not only in project success, but in partnership within the Microsoft Partner Channel. One of the best things about my job as Director of Alliances is the opportunity to change people’s minds about what value Binary Tree can bring to a project, a practice, or a market. I spend all day, everyday, helping our partners worldwide leverage the power of Binary Tree’s people, processes, and technologies to address complex challenges.
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